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There are many quality plasma screen television retailers online. There are also many websites that try to take advantage of naïve consumers. If you do the proper research, you can avoid being taken. On of the first, though certainly not the most important, indicators of an online retailer is the appearance of its website. The website should appear professional and provide plenty of information about the retailer and the products that they offer. Keep in mind that a nice website is easy to fake, but a poor website is always an indication of a poor quality retailer.