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When debating between buying a plasma screen television made by a brand name manufacturer or one made by an unknown manufacturer, one of the biggest difficulties is verifying the producer's reputation. Consumers and retailers closely scrutinize larger, well-known brands, and information on their products is widely available. Smaller brands are more difficult to research. However, smaller brands often offer better prices, because you don't have to worry about paying for the “name” of your product. Buying a plasma screen television is a big investment, and no matter which kind of television you decide to buy, you should put some time in to researching your potential purchase.