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If you are planning on buying a plasma screen television from a lesser known brand, you should devote a little time to researching the company itself. Check and see if the company is listed on a stock exchange. If so, see how the stock has performed for the past year. Check out the company's website. Does it look professional? Yes, good web design is relatively cheap to manufacture, but a poorly designed website is always a dead giveaway.
Very good tip. When I bought my TV from a company I have never heard before, I researched the company, looked at reviews for ALL their products, and then sent emails to the company with questions I had. It was a somewhat long process, but I am very satisfied with my TV.