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The proof is in the pixels. Whenever a plasma screen is constructed, there will invariably be a few pixels on the screen that do not work properly. Most well known brands of plasma screen televisions have certain manufacturing standards that tolerate only one or two non-functioning pixels per screen. If a screen does not meet these standards, it is often sold to a lesser brand for a smaller price. Lesser brands have very different standards of pixel function, often allowing more than 10% of pixels to be faulty. The smaller brand then adjusts the screen's brightness and color levels to compensate for the distortion, and then sells the unit at a lower price.