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Brand name plasma screen televisions are often cheaper in the long run due to their reliability. Since brand name plasma screen televisions are subject to more exacting production standards, they leave the manufacturer with fewer flaws. Due to this, they require very little outside maintenance. The screen of a brand name television will often fade more slowly, and the colors will remain brighter for a longer period of time. Additionally the workmanship of a brand name television will make it less likely to be damaged during your period of ownership.