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One term used when talking about the durability of plasma screen televisions is “burn in”. “Burn in” is a term that refers to an etching of the phosphors on the television screen that occurs when a single image is displayed for too long. If a single unchanging image is on the screen for a long time, the same phosphors are heated again and again, causing some of them to permanently retain the image. This burn in leaves a ghost image on the screen – the old image will still be faintly visible even if you change the channel. Almost all televisions, except for LCD screens are susceptible to burn in, but the condition can easily be avoided with proper use.