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The ideal online dealer should be professional while still offering the best prices. The retailer should specialize in entertainment electronics. They should have a history of business, and list customer reviews and corporate clients. They should be able to give you definitive advice, even if that means directing you to another retailer. They should clearly display their warranty and return policies on their websites. Most importantly, they should make the advising, purchasing, shipping, and after-sales process as smooth as possible.