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Plasma screen televisions are known for their exceptional brightness. When buying a plasma screen television, you want to look for the screen that offers the brightest picture. Be careful to note that plasma screen televisions often have adjustable brightness levels. Some manufacturers and salespersons adjust the screens to their highest brightness settings so that they appear brighter in the store. Using a plasma screen level consistently at this maximum level will reduce its life span. When examining televisions in the store, be sure to adjust the televisions' brightness levels to a moderate setting, in order to ensure that you are buying a quality product.