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One of the plasma screen television's greatest assets is the ability to portray colors realistically. Normally, televisions distort the brightness of certain colors in order to make their images appear more vivid. Since plasma screen televisions are already very bright, they have no need to distort their colors. Thus colors appear natural and realistic. Many no name brand plasma screen televisions lack the brightness of their brand name counterparts. They often make up for this lack of brightness by distorting their color schemes.